Cleaner Power
Generate renewable electricity from sunlight, without combustion at your home.
Nationwide Solar Guidance. Homeowner-First Service.
Solar Should Make Sense Before You Sign.
Electricity prices have changed. Your options have, too. At Norello, our number one priority is to make solar easy to understand and genuinely beneficial for the homeowner.
We help you compare choices, understand potential savings, and find out whether solar is right for your home—without pressure.
Free, No-Obligation Consultation • Qualified Homeowners Nationwide
A smarter energy conversationStart with the facts about your home.
✓ Plain-English Guidance✓ Lease, PPA & Ownership Options✓ No Pressure or Obligation
Why This Conversation Matters
Good for Your Home.
Better for the Future.
Clean energy matters because how we power our homes affects our environment, our electricity costs, and the energy system we leave behind.
Rooftop solar produces electricity without burning fuel at your home. It may reduce the amount of power you need to buy from the grid, depending on system output, utility rules, and how you use electricity.
But there's no one-size-fits-all answer. The smartest first step is understanding your choices.
Get a Free Home AssessmentMore Choice
Explore whether a purchase, financed system, lease, or PPA fits your priorities.
Greater Clarity
Understand the terms, possible savings, and trade-offs before you decide.
The Numbers Behind Your Electric Bill
Electricity Has Become More Expensive.
U.S. average residential electricity prices have climbed significantly. Here's what the actual data—and the government's near-term outlook—show.
U.S. average in 201512.65¢/kWhHistorical EIA data
U.S. average in 202517.23¢/kWhAbout 36% higher than 2015
2027 projected average18.68¢/kWhEIA October 2026 forecast
A Decade of U.S. Residential Electricity Prices
National average cents per kilowatt-hour
Historical Forecast
Sources: EIA 2015–2025 actual residential prices and EIA October 2026 Short-Term Energy Outlook, 2026–2027 projections. The 2025 figure is the finalized annual historical value; forecast figures come from a separate updated outlook. Forecasts are not guarantees.
View the Price Data as a Table
| Year | U.S. residential rate (¢/kWh) | Type |
|---|---|---|
| 2015 | 12.65 | Actual |
| 2016 | 12.55 | Actual |
| 2017 | 12.89 | Actual |
| 2018 | 12.87 | Actual |
| 2019 | 13.01 | Actual |
| 2020 | 13.15 | Actual |
| 2021 | 13.66 | Actual |
| 2022 | 15.04 | Actual |
| 2023 | 16.00 | Actual |
| 2024 | 16.48 | Actual |
| 2025 | 17.23 | Actual |
| 2026 | 18.21 | Projection |
| 2027 | 18.68 | Projection |
An Aging Power Grid
55%
About 55% of in-service U.S. distribution transformers were estimated to be at least 33 years old, according to federal laboratory research.
Source: National Renewable Energy Laboratory, 2024. Grid infrastructure varies greatly by region.
Growing Demand From AI
AI and other digital services require large data centers. The International Energy Agency projects that global data-center electricity use will almost double by 2030.
Source: IEA, Key Questions on Energy and AI. Global demand projections are not U.S. household rate forecasts.
Will AI automatically make your bill go up? Not necessarily. More demand and new grid investments can put upward pressure on costs, but local electricity prices also depend on fuel, weather, utilities, regulations and where new power is built. No credible forecast can promise a specific long-term increase caused by AI alone.
A Little Predictability Goes a Long Way
Understand the Value of Rate Stability.
When a solar agreement truly locks in a fixed rate or payment for a defined term, that portion of your energy cost may be better protected from future utility price hikes. Other plans increase annually, and remaining utility charges can still change. Your actual results depend on the full contract, utility rules, and home production.
Interactive Illustration
Explore a Solar Cost Scenario
Adjust the assumptions below. This is an educational example, not a savings quote or an AI-based price prediction.
Illustrative Difference Over 20 Years—Compared with staying fully with the utility
Utility-Only Cost Solar + Remaining Utility Cost
Utility-Only Scenario—
Solar Scenario—
Illustration only. Assumes constant usage, the selected hypothetical yearly increases, a continuing residual utility bill, and no additional upfront costs, taxes, repairs, production changes, fees or incentives. Actual savings can be lower, zero, or negative. A PPA often charges per kWh instead of a flat monthly payment. Compare the complete written offer.
1Understand Today's Bill
We start with the actual rates and usage on your statement.
2Compare Real Offers
We review solar costs, escalators, and remaining utility charges.
3Decide With Confidence
You choose what works—or decide solar isn't right for you.
Your Home. Your Decision.
There Is More Than One Way to Go Solar.
We'll help you understand the differences and review whichever options may be available for your home and location.
Programs Worth Asking About
Could Your Home Qualify for Additional Benefits?
Depending on where you live and which verified provider programs are available, some homeowners may qualify for financial incentives or limited-time promotions.
We don't promise these benefits. We help you ask the right questions and check the fine print.
Check Available OptionsRoof Assistance or “Free Roof” Offers
Ask whether a verified promotion covers some or all eligible roof-related work. Costs, exclusions and contract conditions must be confirmed in writing.
First-Year Electric Credits
Some promotions may be advertised as “1 Year Free Electric.” Such offers, if available, may cover eligible bill charges through credits—not guarantee a $0 utility bill.
Eligible In-Home Upgrades
Ask about any documented home-efficiency or related upgrade programs, including any advertised as no-cost upgrades. Eligibility, scope, and pricing must be verified in writing.
Important: These are examples of promotions homeowners may encounter, not confirmed current Norello or Sunrun offers. Availability is not guaranteed. “Free” may be subject to financing, contract terms, caps, taxes and other costs. Never rely on a verbal promise—request written program details.
A Better Conversation About Solar
There's a Lot of Confusing Information Out There.
Some homeowners have heard that solar is always free. Others have heard that it never works. Neither statement tells the whole story.
People can have reasonable concerns about roof condition, financing, service, or long-term costs. Our job is to answer those questions honestly—not talk you into something that doesn't fit.
“We aren't here to tell everyone to go solar. We're here to help you find out whether solar is right for you.”
Let's Talk About Your Home
Find Out What Solar Could Mean for You.
Tell us a little about your home and your schedule. We'll review your request and follow up about available consultation options.
Frequently Asked Questions
Real Questions.
Clear Answers.
No confusing jargon. No pressure to make a decision today.
Ask Us About Your Home →Is solar right for every homeowner?
No. Roof condition, shade, electricity use, local rules, homeownership and available programs can make solar more or less worthwhile. We'll help you look at those factors.
Can I actually lock in my electric rate?
Some solar agreements offer fixed pricing, while others include annual increases or rates linked to production. You may still have utility charges. We'll help you understand what is—and isn't—fixed in any proposal.
Will my electricity bill disappear?
Not necessarily. Utility charges and seasonal usage often remain. Avoid any promise of a zero bill unless the written terms and your specific situation support it.
Are there really free roofs or a year of free electric service?
You may see promotions described that way, but they are not automatic benefits. Any roof support, first-year electric bill credit, or home upgrade must be verified with the actual provider and the written terms. Some offers may be unavailable where you live.
Who actually installs the panels?
A qualified third-party installation provider would be identified before you sign a proposal. Norello's educational and consultation website does not represent that Norello performs installations.
Why is an in-person consultation recommended?
When available, an in-person visit can help assess roof condition, shading, utility equipment and property-specific questions. If you prefer, you can request a phone consultation first.
Is my appointment booked when I submit the form?
Not yet. This form collects your preferred days and times. A team member will follow up to confirm an appointment. Automated scheduling is not active on this website until a calendar and approved phone system are connected.